Focus and then Re-Focus

Emotions play a big part in your abilities to persuade. Having the right attitude works to your favor.

People want to deal with confident, strong, purposeful individuals that they can trust.

If you're not confident, whether it is in the transaction, your personal situation, or the agreement, it does show and it will work against you and your intentions.

So focus on the transaction at hand, the skills that created this opportunity, and what you are trying to accomplish with the change requested. Remind yourself of these basics before each communication and during engagements to retain your confident, strong, purposeful emotional position.